Himesh Reshammiya's Aap Kaa Surroor has got the biggest opening of the year at the box office. The critics had written off the film, but the moviegoers had something else in mind. AKS beat down Awarapan and Apne at the box office by getting a bumper opening in the first 3 days.
"The film has opened to a huge response at the box office, with collections varying from 95-100 percent. It is true from East to West and from North to South," said trade analyst, Taran Adarsh. "AKS has got a bigger opening than Shootout At Lokhandwala and in fact, in some centers AKS has an opening that is at par with the two biggest hits of last year, Dhoom 2 and Krrish".
Himesh's debut film, Surroor was released on June 29. The star played himself in the film, with former child actress Hansika Motwani debuting as a heroine and Mallika Sherawat in a special appearance.
Analysts feel the film worked compared to simultaneous releases Apne and Awarapan because of the brilliant marketing strategy by Himesh, and the curiosity factor generated among moviegoers.
Himesh's debut film, Surroor was released on June 29. The star played himself in the film, with former child actress Hansika Motwani debuting as a heroine and Mallika Sherawat in a special appearance.
Analysts feel the film worked compared to simultaneous releases Apne and Awarapan because of the brilliant marketing strategy by Himesh, and the curiosity factor generated among moviegoers.
"Himesh's video albums were always rocking for the masses, and they always loved it. He has a kind of aura for his fans. No wonder, when he first appeared on the big screen there was a huge curiosity and people wanted to see him. The marketing of the film and the promos too appeal to audiences, and therefore it got a bumper opening," said trade analyst Vinod Mirani.
Himesh also disproved the myth that he was a singer for only the masses -- the film's done well among the higher-income audiences as well. "We ourselves were shocked to see the huge response for the film," said a senior manager of a New Delhi multiplex. "The curiosity was too much and everyone wanted to see how Himesh acted, and therefore I guess the film worked for the first weekend," he added.
The Bollywood verdict
Earth shattering opening. Box office will sing glorious tune in the final tally. Distributors will laugh all the way to the bank. Critics be damned. This one's for the masses
Taran Adarsh, Trade Guide
Critics duty is to criticise, but it's the Janta Janardhan that has the final say, and they have declared Aap Kaa Surroor as a Superhit
Amod Mehra, Trade Analyst
On the whole, Aap Kaa Surroor has hit songs and the superstardom of rockstar Himesh Reshammiya as its alluring points. Coupled with the extraordinary start and the craze it has generated it is a class A-level hit. Opening is superb everywhere, and even mind-boggling at several places
Komal Nahta, Film Information
Himesh also disproved the myth that he was a singer for only the masses -- the film's done well among the higher-income audiences as well. "We ourselves were shocked to see the huge response for the film," said a senior manager of a New Delhi multiplex. "The curiosity was too much and everyone wanted to see how Himesh acted, and therefore I guess the film worked for the first weekend," he added.
The Bollywood verdict
Earth shattering opening. Box office will sing glorious tune in the final tally. Distributors will laugh all the way to the bank. Critics be damned. This one's for the masses
Taran Adarsh, Trade Guide
Critics duty is to criticise, but it's the Janta Janardhan that has the final say, and they have declared Aap Kaa Surroor as a Superhit
Amod Mehra, Trade Analyst
On the whole, Aap Kaa Surroor has hit songs and the superstardom of rockstar Himesh Reshammiya as its alluring points. Coupled with the extraordinary start and the craze it has generated it is a class A-level hit. Opening is superb everywhere, and even mind-boggling at several places
Komal Nahta, Film Information
Himesh to reduce singing and take up acting full time
After his film got a bumper opening at the box office, Himesh Reshammiya has decided to reduce his singing assignments and concentrate on his acting career.
"I have got a lot of offers from different producers and I am considering this (acting) option at this stage," Himesh said. "It is not a total goodbye. I am going to reduce my singing and music composition assignments. I will concentrate on acting now."
Himesh had said that if his film would be a hit, he would consider doing a sequel. That is already in the scripting stage now.
"I have two films in mind with Himesh at this juncture," Prashant Chadha says. "The first one will be a sequel to Aap Kaa Surroor. I still have to write the other.
After his film got a bumper opening at the box office, Himesh Reshammiya has decided to reduce his singing assignments and concentrate on his acting career.
"I have got a lot of offers from different producers and I am considering this (acting) option at this stage," Himesh said. "It is not a total goodbye. I am going to reduce my singing and music composition assignments. I will concentrate on acting now."
Himesh had said that if his film would be a hit, he would consider doing a sequel. That is already in the scripting stage now.
"I have two films in mind with Himesh at this juncture," Prashant Chadha says. "The first one will be a sequel to Aap Kaa Surroor. I still have to write the other.
