Model turned actress Deepika Padukone, who makes her silver screen debut next week opposite Shah Rukh Khan in 'Om Shanti Om', is now the new face of Dr Vijay Mallaya's Kingfisher Airlines. (Click to enlarge images)
The event was held at Hilton Towers in Mumbai. Wearing a sizzling red-hot dress, the colour of Kingfisher, Deepika went on stage with billionaire Dr Vijay Mallya. 21-year-old model-turned-actor Deepika is the daughter of former World badminton champion Prakash Padukone.
“Deepika is the symbol of youth and vibrancy. With her new movie with Shahrukh Khan due for release in one- and-a-half weeks, the Kingfisher Airlines brand will get more mileage,” said a source.
Kingfisher Airlines has carved out a specific persona for its brand ambassador who as per the company is young, dedicated and extremely committed individual who aspires to be the best and typically personifies excellence in the chosen field in terms of high standards of work and who has demonstrated unmatched potential to emerge a leader in the chosen field.
Kingfisher Airlines chairman and CEO Dr Vijay Mallya said, "Kingfisher Airlines in the short span of 29 months, has firmly established itself as a market leader while setting new service benchmarks. Deepika Padukone, the Kingfisher Airlines Brand Ambassador, personifies the brand values of Kingfisher Airlines and what it stands for."
Mr Mallya said since Kingfisher began operations, it has a captured 13 per cent market share in the Indian skies. The liquor baron also owns 46 per cent in budget carrier Air Deccan, which has been rebranded as Simplifly Deccan.
Mr Mallya said since Kingfisher began operations, it has a captured 13 per cent market share in the Indian skies. The liquor baron also owns 46 per cent in budget carrier Air Deccan, which has been rebranded as Simplifly Deccan.
