Allied Computers International (Asia) Ltd (ACi) is planning to launch a cheaper compact laptop that will cost around Rs. 15,000.
ACi had earlier launched a laptop for just Rs. 19,999. In 2004, they launched exceptionally low-priced laptop that retailed for Rs. 29,999 in the country. The lower price point was possible due to the use of aluminum body instead of fiber or plastic.
The company is planning to set up a manufacturing unit exclusively for laptops in Thane district, adjacent to Mumbai. It is also planning to open its own showrooms all over India and enter into tie-ups with supermarkets or malls and retail showroom franchisees.
The company is planning to set up a manufacturing unit exclusively for laptops in Thane district, adjacent to Mumbai. It is also planning to open its own showrooms all over India and enter into tie-ups with supermarkets or malls and retail showroom franchisees.
ACi’s chairman-cum-managing director Hirji Patel, said “We plan to increase our production from the existing 10,000 laptops to 100,000 per year. As a first step towards achieving this, we hope to garner Rs.60 million through the IPO which opened Friday. Now, the hostility to laptops in the Indian market has disappeared, customers are choosing a laptop over a PC since the price barrier between them has been erased.”
In the first three quarters of 2006 ACi had captured 40 percent of the estimated total market of 250,000 laptops from the small and medium enterprises (SME) segment in India.
The low cost laptop from ACi is expected to be available by mid-2008.
In the first three quarters of 2006 ACi had captured 40 percent of the estimated total market of 250,000 laptops from the small and medium enterprises (SME) segment in India.
The low cost laptop from ACi is expected to be available by mid-2008.
